HUXIEDENMARK
Brief
About
"Huxie" - by Maria Carolina Christiansen - is founded in Denmark, and it's fundamental values are built upon the Scandinavian culture and family lifestyle: Keeping it simple, natural and functional. As a founder and a mother, Maria believes that these values are close to the heart for Huxie.
"True to the Nordic standards, our focus is on creating enduring baby and toddler products that can withstand the test of time. By using timeless and high-quality materials, we ensure that our products are durable enough to be passed on from generation. Our vision with Huxie is to bring the Scandinavian inspired joy, ease and warmth and the world-known concept of ´Danish hygge´ into family's homes."
Challenge
How might we develop a solution that helps Huxie's products stand out from the competition while making it easy for users to quickly find the right product information?
Key Objective
The company offers a diverse range of baby products on their website and Amazon shop, and users should be able to access the right information quickly, without having to navigate through multiple pages. While Huxie already has some infographic content, users are still struggling to find the information they need, and the current content is not user-friendly or easy to understand.
The goal is to design product infographics that are not only visually engaging but also intuitive and easy to navigate. These infographics should effectively communicate key information while aligning with the company's brand and values.
Solution
To address these challenges, I developed a series of clear and visually appealing infographics that highlight key product features and benefits. The design incorporates consistent branding elements while ensuring information is presented in an easily digestible format. Special attention was paid to creating a visual hierarchy that guides users through the most important product details.
Results
The new infographic designs have significantly improved user engagement and understanding of Huxie's products. The clear visual hierarchy and intuitive layout have made it easier for customers to find the information they need quickly.
Key improvements include:
- Enhanced product visibility and understanding
- Increased customer engagement with product features
- Streamlined information accessibility
- Stronger brand consistency across marketing materials
- Custom infographics for each of the products and their respective color combinations
- Adherence to companies brand and values
- Complementary fonts and icons
- More than 100 infographics produced
Tools Used:
Keywords:
Infographics,
Branding,
Visual Hierarchy,
Graphic Design
Visit Huxie's Amazon shop to see more:
Click here