FORMFIRST
Brief
About
Form First was a computer vision-based startup dedicated to analyzing and improving sports technique. The company leveraged digital signal processing, computer vision, and machine learning to develop proprietary technology for athlete performance assessment. Its cloud-based architecture utilized serverless computing to enable high-throughput video analysis, delivering AI-powered biometric insights tailored for functional athletes.
The Problem
Athletes often struggle with poor technique, leading to injuries and performance limitations. Traditional training plans focus on workload rather than movement quality, while private coaching is expensive and not always accessible.
Challenge
How might we design an engaging user experience that simplifies complex AI-driven movement analysis while building a strong, high-performance brand identity that athletes trust?
Key Objective
The app needs to provide clear, real-time feedback on exercise form while keeping users engaged and motivated. The interface should be intuitive enough for beginners while providing valuable insights for experienced users.
The goal is to revolutionize sports training by using AI-powered biomechanics analysis to provide real-time feedback on an athlete's form—instantly accessible through a mobile app using only a smartphone camera.
Design Challenges
1. Building a strong visual identity that reflects the precision and innovation of AI-driven sports coaching.
2. Developing engaging social media materials to communicate the app's value proposition and attract early adopters.
3. Designing a user-friendly low-fidelity prototype to showcase the app's core functionality and feedback system.
Brand Identity & Visual Direction
1. Logo & Typography: Crafted a modern, high-tech brand aesthetic that conveys precision, movement, and performance.
2. Color Palette: Developed a bold, high-contrast color scheme to evoke energy, focus, and reliability.
3. Social Media Materials: Designed visually engaging posts and promotional assets to educate users about AI-driven technique analysis.
UX/UI Process, Mid-Fidelity Prototype & Project Constraints
The UX/UI process for Form First focused on creating an intuitive and data-driven experience for athletes looking to improve their form using AI-powered biomechanics analysis. Given the startup's emphasis on accessibility, the challenge was to design an interface that could deliver real-time feedback through a smartphone camera while maintaining a seamless and engaging user experience.
My role encompassed:
- Developing a mid-fidelity prototype that showcased the app's core functionalities, including performance tracking, movement analysis, and feedback visualization.
- Establishing the brand identity direction, ensuring the UI aligned with the startup's mission—though the branding was not fully integrated before the company ceased operations.
Project Limitations & Outcome
While the product was in development, the company unfortunately shut down before reaching the high-fidelity design and full implementation stages. As a result, the mid-fidelity prototype remains the most developed version of the app, with some brand identity elements missing from the final UI.
This project highlights my ability to design for AI-powered performance tracking solutions, navigate constraints in a startup environment, and adapt to evolving product needs despite unforeseen challenges.
Tools Used:
Keywords:
Brand Development,
UX/UI,
Prototyping,
Infographics,
Marketing,
Graphic Design
Visit Form First's Instagram to see more:
Click here